The Women’s Bikini Division has become a real focus of attention in current NPC events. It has become well accepted by the public and brought many new competitors and fans to NPC-sanctioned events. Since this division focuses on attractive, healthy and fit women, it has opened up a whole new world to those who compete under the NPC banner. One of the greatest potential assets of this new fan base is that mainstream products and services will look at this new area of events as a way to influence their buying public.
NPC National Media Director and promoter of the 2012 NPC Nationals, Steve Karel, has developed an avenue through his Stonecutter Media Ltd. arm, to further expose the Bikini Division and its Nationals class winners to the general public. Through his work in the boxing and MMA worlds, he has made arrangements for all Nationals Bikini Class Winners (6) to be eligible to appear on-camera as ring-card girls at a King of the Cage nationally televised MMA event, seen on MAV-TV-HD, and on a Star Boxing national cable broadcast such as ESPN, Showtime and NBC Sports Network. Additionally, these class winners will also potentially be interviewed on air and host a VIP event reception at these events because of their accomplishments.
Steve’s idea is to raise to the mass market, the commercial viability of the class winners as a group, very much like the Dallas Cowboy Cheerleaders or a very, very high profile group of bikini-wearers known as the Swedish Bikini Team, TV endorsers of Old Milwaukee Beer. The idea here is for more of the public to see and meet these girls and their accomplishments in mainstream media and thusly raise their commercial worth. This at the same time should encourage more general market companies like Revlon, L’Oreal, Maybelline, Cover Girl, and others to get involved with the NPC and its competitions of this nature. This is a win for everyone involved.
The NPC Nationals will be held on November 9-10 in Atlanta, Georgia.
Check out some of the photos with last year’s Bikini Nationals winners!
Photos: J.M. Manion-www.jmmanion.com
