BODY FORTRESS NEWS

Body Fortress® and The World’s Strongest Man™ Announce Powerhouse Partnership

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VIIST THE NPC TRAINING SECTION – Sponsored By Body Fortress

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RONKONKOMA, NY – Body Fortress®, a premium line of sports nutrition products has announced it has signed an agreement to become the official supplement sponsor of The World’s Strongest Man™, the premier event in strength athletics for over 30 years. As part of the partnership, Body Fortress® will be featured at the event’s championship held in Los Angeles, California as well as seen advertised on the CBS Sports Network during the competition. The World’s Strongest Man will be televised on the CBS Sports Network starting Wednesday, June 4th and air weekly until the competition culminates with the one-hour finale on Wednesday, August 6th.  American Brian Shaw, who is coming off back-to-back titles, will look to make it 3 in a row against nearly 30 competitors from around the globe.  A champion will be crowned as the strongmen compete in such crowd favorite events as; the Atlas Stones, Truck Pull and Keg Toss.  “We are thrilled to have Body Fortress onboard as a sponsor of The World’s Strongest Man this year”, said Barry Frank, Executive VP of Media Sports Programming, IMG.  “Their unique products make a great contribution to the world of health and fitness.  We look forward to having them continue [with us] for many years to come.” “Body Fortress® products have always been designed primarily for one purpose, to deliver big results.  In the world of sport it doesn’t get much bigger than The World’s Strongest Man, so naturally we believe this partnership is a perfect fit”, said Cindy Sciortino, Body Fortress® Brand Manager.

About Body Fortress®

Body Fortress® provides high quality, affordable sports nutrition products for those individuals whose goals are to; build muscle, gain strength and boost recovery.  Body Fortress® products are available to consumers at Walmart, Walgreens, CVS, Kroger, Meijer and other select retailers.  For more information, please visit http://bodyfortress.com/.

 

About The World’s Strongest Man™

Created in 1977, The World’s Strongest Man™ has become the premier event in strength athletics. For over 30 years, the strongest men on the planet have come together in a series of unique and amazing tests of strength to determine The World’s Strongest Man.

 

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